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Soft skills courses

Retail floor sales course for companies

A hands-on sales course for floor salespeople, store associates, cashiers and branch leads. We practice with your store's products, space and typical customers, with observed role-plays, an AI agent that supports participants between sessions, and a DC-3 certificate filed with Mexico's STPS for each participant.

Retail floor sales course

What is the retail floor sales course?

It is an 8-hour program that trains the skills that turn a visitor into a buyer: approaching without pressure, asking questions to find the need, presenting benefits, handling objections, closing and offering add-on sales. It runs on-site at your store, live virtual or self-paced, with a DC-3 certificate and practice on the floor.

Course sheet

The essentials at a glance.

Duration

8 hours

Formats

Live virtual · On-site · Self-paced

Certificate

DC-3 · STPS

AI agent

Geedle Bot answers questions 24/7 with the exact minute of the recording

What your team will be able to do

Learning objectives observable on the job.

  • Approach without pressure

    Greet, read the customer's signals and open the conversation at the right moment.

  • Find the need

    Ask open questions and listen in order to recommend the right product.

  • Handle objections

    Answer price, doubt and comparison with value arguments rather than discounts.

  • Close and sell more

    Ask for the sale naturally and offer cross-sells and upsells.

Syllabus

Course syllabus

Six modules; each one leaves a deliverable you can apply in your operation.

  1. The floor salesperson and customer experience

    What customers expect when they walk in, the in-store buying journey and the salesperson's role at each step.

    Customer journey map

  2. Welcome and approach

    Greeting, approach timing, bodand thenguage and how to tell whether the customer wants help.

    Approach script

  3. Questions to find needs

    Open and probing questions, active listening and summarizing what the customer wants.

    Question bank

  4. Presenting products through benefits

    Features, advantages and benefits, demonstration and use of space and displays.

    Product talking points

  5. Handling objections and closing

    Price, doubt and comparison objections, buying signals and closing techniques.

    Objection table

  6. Add-on sales, after-sales and action plan

    Cross-selling and upselling, farewell, customer follow-up and a personal improvement commitment.

    Floor improvement plan
01

Who is this course for?

Floor salespeople, department and specialty store associates, cashiers who sell at the register, branch leads and new hires. It works in fashion, footwear, theectronics, furniture, supermarkets, pharmacies and dealerships; examples are built from your catalog and your service protocol.

02

What changes in the store after the course?

Salespeople who greet and approach with their own script, questions that lead to the right recommendation, price objections answered with value, and more add-on sales at checkout. We measure before and after with a learning assessment and, if you share your data, with conversion and average ticket per branch.

Want this course at your company?

Request the proposal for the retail floor sales course: three scope options with a closed price in under 24 business hours.

Quote on WhatsApp Request a proposal
Participant asking Geedle Bot on a laptop at night; the agent replies with minute 42:15 of the course recording
Artificial intelligence

An AI agent supports every participant during and after the course

Geedle Bot is trained on the syllabus, materials and recordings of your course. Participants ask in plain language and get an exact answer, not a generic one.

  • Knows every detail of the course: dates, syllabus, deliverables and certificate criteria
  • Solves problems in real time, at any hour, from Moodle, WhatsApp, Teams or Slack
  • Delivers the exact minute and second of the recording where the instructor explained the topic
  • Reinforces what was covered with summaries and review questions, and escalates to the instructor when needed
  • Shows HR which topics raise the most questions so the course can be adjusted

Which format suits each course?

All of them issue a DC-3 certificate and leave records on the platform; what changes is how people practice and how the calendar is organized.

Live virtualOn-site at your companySelf-paced on the platform
Ideal forTeams across several sites or remoteHands-on practice, team dynamics and brigadesRotating shifts and large workforces
InteractionLive instructor, breakout rooms and real casesInstructor in the room, role-plays and practice with equipmentMicrolessons, challenges and automatic assessments
Typical duration2-to-4-hour sessions on different days4-to-8-hour days2 to 4 weeks at your own pace
RecordsAttendance, participation and assessment on the platformRoster, assessment and photo evidenceProgress, grades and time on the platform
Questions between sessionsGeedle Bot 24/7Geedle Bot 24/7Geedle Bot 24/7
CertificateDC-3 with the STPSDC-3 with the STPSDC-3 with the STPS

Related courses

Other soft skills by sector courses and the full category.

FAQ

Frequently asked questions about the retail floor sales course

Get a quote for this course for your team

Tell us how many people, in which city and in which format. We reply the same day, free and with no commitment.