What is instructional design?

It is the process of planning a learning experience: defining measurable objectives, ordering the content, designing activities and practice, and building the assessment that verifies the result. It is what separates a course that teaches from a narrated sliofck.

What is the difference between instructional design and course production?

Instructional design decides what is taught and how: objectives, sequence, script, storyboard, and assessment. Production builds it: graphic design, video, interactions, and SCORM or xAPI packaging. You can hire the design alone or the full cycle.

Can you do only the instructional design while my team produces?

Yes. We deliver a script and storyboard detailed enough for your in-house team or vendor to produce without guessing, and we can support production as reviewers.

Which instructional design models do you use?

ADDIE for large or regulated programs, SAM-style iterative cycles when content changes fast, microlearning for shift workers, and scenario-based learning for judgment skills. We choose based on the project.

Mexico · LATAM · USA

Instructional design by city

Instructional design for companies, universities, and schools in the main cities of Mexico — and remotely for the whole country, Latin America, and the United States. Pick your city to see the approach we apply there.

Instructional designer working on the storyboard of an online course in Mexico

Choose your city

Each page explains the approach we apply to the local industry.

What instructional design delivers

Six deliverables your team — or ours — can produce without guessing.

Needs analysis

The gap between what people do today and what they should do, and which part of that gap a course can actually close.

Measurable objectives

Performance objectives written with observable verbs (Bloom's taxonomy), one per lesson: if it cannot be verified, it is not an objective.

Curriculum map

The full sequence by role, level, or subject: what comes first, what depends on what, and how long each part takes.

Instructional script

Content rewritten to teach: explanation, example, practice, and feedback, in your organization's tone.

Storyboard

Screen by screen: what is seen, what is heard, what the learner does, and what happens when they get it right or wrong.

Assessment and rubrics

Items aligned to each objective, cases, and performance rubrics — the evidence that learning happened.

Live demo

Try it: operate an engine manipulator in 360°

A working scenario, built with WebGL, that runs in the browser without installing anything. Look around the cell, learn the pendant and complete the lifting cycle.

Look around the cell in 360° and change viewpoint
Every pendant button explained
Safety interlocks that stop a wrong move
Checklist, cell map and activity log (xAPI-style)

Open full page →

360 scenario of an industrial engine manipulator with hotspots on the pendant buttons

Storyboard

Every simulation starts as a storyboard

Before any 3D we define the target behavior, the decisions that matter and what happens when the participant gets it wrong. That is what makes a simulator teach instead of entertain.

Observable objective per scene
Decision tree with right and wrong paths
Feedback written for each error
Assessment criteria and what gets recorded

Instructional designer working on the storyboard and decision tree of a training simulation

Simulation design

Instructional design for simulations and 360° scenarios

A simulator teaches when it is designed backwards from the behavior you need. These are scenarios we script, storyboard and produce.

Industry
Operations

360° machine scenarios

The real cell in 360°: every button explained, the machine cycle simulated and the operator practicing before touching the equipment.

Safety
Civil protection

Fire extinguisher and evacuation

Aim at the base of the fire, follow the route on the map and reach the assembly point against the clock.

University students in a virtual chemistrand theb performing a titration

Universities
High school

Virtual laboratories

Titrations, circuits or dissections without reagents or risk, as many attempts as the student needs.

Sales
Service

Customer service role-play

A difficult customer, three possible answers and a satisfaction meter that reacts to every decision.

Method

Our instructional design method

Five stages; your experts validate at each one.

Analysis
Interviews with experts and learners, material review, and a profile of who is learning.
Deliverable: assessment
Design
Objectives, curriculum map, teaching strategy, and assessment strategy.
Deliverable: program design
Script and storyboard
Instructional writing and a screen-by-screen storyboard, with interactions and feedback.
Deliverable: script and storyboard
Prototype and validation
A working lesson tested with real users; we adjust before scaling.
Deliverable: validated prototype
Production and measurement
We support production — with your team or ours — and measure results against the objectives.
Deliverable: results report

Instructional design for companies, universities, and schools

The context changes, not the rigor: clear objectives and aligned assessment, for an operator or for a graduate student.

Professor and training manager reviewing the design of an online course

Private companies

Programs by role and department, with performance criteria the business recognizes.

Human Resources
Operations
Finance
Sales
Customer service
Quality
Health and safety
Compliance and legal
IT
Logistics and procurement
Leadership

Universities and schools

Online subjects and programs designed alongside faculty and aligned to the educational model.

Undergraduate
Graduate
High school
K-8
Continuing education
Diploma programs
Faculty development

FAQ

Frequently asked questions

Shall we design your next course in Mexico?

Tell us what you need your people to be able to do. In the free assessment we'll tell you what a course can solve and how we would design it.

Get your free assessment Direct WhatsApp

Instructional design by city

Choose your city

What instructional design delivers

Needs analysis

Measurable objectives

Curriculum map

Instructional script

Storyboard

Assessment and rubrics

Try it: operate an engine manipulator in 360°

Every simulation starts as a storyboard

Instructional design for simulations and 360° scenarios

360° machine scenarios

Fire extinguisher and evacuation

Virtual laboratories

Customer service role-play

Our instructional design method

Analysis

Design

Script and storyboard

Prototype and validation

Production and measurement

Instructional design for companies, universities, and schools

Private companies

Universities and schools

Frequently asked questions

Shall we design your next course in Mexico?