How long is the AI for sales and marketing course and how is it delivered?

It is 12 hours, usually in three 4-hour sessions or six 2-hour micro-sessions. It runs live virtual, on-site at your company or self-paced on the platform, and formats can be combined. Every session closes with a ready-to-use deliverable: a brief, a sequence, a flow or a report.

Does it work with our CRM and marketing tools?

Yes. The automation and analytics concepts apply to any CRM and marketing platform with AI features or integrations. Before starting we review what your team uses and build the exercises on those tools, without forcing you to switch vendors.

Does it include a DC-3 certificate?

Yes. Every participant who meets the attendance and assessment requirements receives a DC-3 certificate with the data required by Mexico's STPS, and the platform keeps the attendance and grade records for your audits and inspections.

How do I get answers once I am applying what I learned?

Through Geedle Bot, our artificial-intelligence agent trained on the course content and recordings. Ask it, for example, how we built the style guide, and it takes you to the exact minute and second of the recording where the instructor explained it, with a summary of the answer.

Technical skills courses

AI for sales and marketing course for companies

An artificial-intelligence course for sales and marketing teams that want to sell and communicate more with the same headcount. You learn to research prospects, write sequences and content that sound like your brand, automate CRM tasks and read results with AI, without making up data or losing the company's voice. With a DC-3 certificate filed with Mexico's STPS.

What is the AI for sales and marketing course?

It is a 12-hour program for sales and marketing teams that teaches how to use generative AI to research and prospect clients, produce brand-aligned content, automate follow-ups and records in the CRM, and analyze campaign results. It runs live virtual, on-site or self-paced, includes a DC-3 certificate, and uses exercises based on your own products and customers.

Course sheet

The essentials at a glance.

Duration

12 hours

Formats

Live virtual · On-site · Self-paced

Certificate

DC-3 · STPS

AI agent

Geedle Bot answers questions 24/7 with the exact minute of the recording

What your team will be able to do

Learning objectives observable on the job.

Prospect and research with AI
Profile accounts and contacts, prepare calls and write personalized outreach sequences.
Produce content in the brand's voice
Create copy, scripts and pieces for social and email from a style guide and a prompt library.
Automate the CRM and follow-up
Summarize meetings, log activities, qualify opportunities and trigger follow-ups without manual work.
Analyze and decide with data
Interpret campaign and funnel metrics with AI, spot patterns and prepare reports for leadership.

Syllabus

Course syllabus

Six modules; each one leaves a deliverable you can apply in your operation.

Generative AI for sales and marketing
What it can do today, where it gets things wrong, how to write good prompts and which tools work well in Spanish.
Sales and marketing prompt library
Prospecting and account research
Ideal customer profile, company and contact research, value hypotheses and first-call preparation.
Target-account brief
Content and sequences in the brand's voice
A style guide for the AI, prospecting emails and messages, scripts, posts and adaptation by channel.
Style guide and outreach sequence
CRM automation
Meeting summaries, activity capture, opportunity scoring, alerts and automatic follow-ups.
Automated CRM flow
Campaign and funnel analytics
Reading metrics with AI, segmentation, A/B tests and leadership reports that explain the why.
Campaign report
Brand consistency, ethics and governance
What gets reviewed before publishing, customer data and privacy, transparency with customers and the team's usage policy.
Commercial AI-use policy

Who is this course for?

Sales reps and managers, digital-marketing and content teams, community managers, CRM owners and business owners who handle their own selling. No technical background is required. We work with your catalog, your segments and your channels, so what you produce in the course is in use from the first week.

What changes in the commercial team after the course?

Account and prospect research in minutes instead of hours, personalized outreach sequences and proposals in the brand's voice, a content calendar produced with a shared style guide, repetitive CRM tasks automated, and campaign reports that are read and explained with help from AI. All with clear rules about what gets reviewed before publishing or sending.

Want this course at your company?

Request the proposal for the ai for sales and marketing course: three scope options with a closed price in under 24 business hours.

Quote on WhatsApp Request a proposal

Participant asking Geedle Bot on a laptop at night; the agent replies with minute 42:15 of the course recording

Artificial intelligence

An AI agent supports every participant during and after the course

Geedle Bot is trained on the syllabus, materials and recordings of your course. Participants ask in plain language and get an exact answer, not a generic one.

Knows every detail of the course: dates, syllabus, deliverables and certificate criteria
Solves problems in real time, at any hour, from Moodle, WhatsApp, Teams or Slack
Delivers the exact minute and second of the recording where the instructor explained the topic
Reinforces what was covered with summaries and review questions, and escalates to the instructor when needed
Shows HR which topics raise the most questions so the course can be adjusted

Meet Geedle Bot

Which format suits each course?

All of them issue a DC-3 certificate and leave records on the platform; what changes is how people practice and how the calendar is organized.

	Live virtual	On-site at your company	Self-paced on the platform
Ideal for	Teams across several sites or remote	Hands-on practice, team dynamics and brigades	Rotating shifts and large workforces
Interaction	Live instructor, breakout rooms and real cases	Instructor in the room, role-plays and practice with equipment	Microlessons, challenges and automatic assessments
Typical duration	2-to-4-hour sessions on different days	4-to-8-hour days	2 to 4 weeks at your own pace
Records	Attendance, participation and assessment on the platform	Roster, assessment and photo evidence	Progress, grades and time on the platform
Questions between sessions	Geedle Bot 24/7	Geedle Bot 24/7	Geedle Bot 24/7
Certificate	DC-3 with the STPS	DC-3 with the STPS	DC-3 with the STPS

Related courses

Other applied artificial intelligence courses and the full category.

FAQ

Frequently asked questions about the ai for sales and marketing course

Get a quote for this course for your team

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AI for sales and marketing course for companies

What is the AI for sales and marketing course?

Course sheet

Duration

Formats

Certificate

AI agent

What your team will be able to do

Prospect and research with AI

Produce content in the brand's voice

Automate the CRM and follow-up

Analyze and decide with data

Course syllabus

Generative AI for sales and marketing

Prospecting and account research

Content and sequences in the brand's voice

CRM automation

Campaign and funnel analytics

Brand consistency, ethics and governance